Cotton Candy Baby Bottle Pop

Bazooka Candy Brands, a division of The Topps Co. Inc., added a new flavor to its Baby Bottle Pop lollipop line: Cotton Candy. According to the company, Cotton Candy Baby Bottle Pop brings the carnival to store shelves and captures the essence of the brand, which features a "hilarious" baby bottle pop shape and lollipop top that can be dipped into flavored powder. The product retails for $1.49 to $1.79. The Cotton Candy flavor joins Baby Bottle Pop’s other flavors including Watermelon, Strawberry, Blue Raspberry and Berry Blast. The launch will be supported as part of an integrated marketing campaign promoting the whole Baby Bottle Pop brand, including broadcast advertising and digital. The line extension will also have special callouts on display boxes in-store.