Custom College-Themed SweeTarts Gummies
SweeTarts introduces five custom college-themed SweeTarts Gummies inspired by the school's mascots. The five universities featured are the University of California, Los Angeles (Bruin Bear); University of Texas (Longhorn); University of Tennessee (iconic “T”); Ohio State University (Brutus Buckeye); and University of Arkansas (Razorback). The limited-edition line is the first activation in a multi-year partnership between Nestlé Confections, IMG and the five universities. Additional IMG partner universities will be added in future years. The custom gummies are also a continuation of SweeTarts' “Follow Your Tart” campaign, which encourages fans to follow their passions.