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04/20/2021

Dos Equis Cinco de Mayo 2021 Promotion

The campaign incorporates a consumer sweepstakes to generate shopper engagement.
Dos Equis Cinco de Mayo 2021 Promotion

To commemorate Cinco de Mayo 2021, Dos Equis is inviting consumers to make lasting memories by entering for a chance to win $500, so they can celebrate in their own way with family and friends. From April 1 through May 5, consumers who snap a picture of themselves enjoying a cold Dos Equis and upload it to DosEquis.com/CincoDeMayo are automatically entered. Five winners will each receive a $500 gift card. Along with generating shopper engagement through the sweepstakes, the promotion also includes in-store merchandising to drive sales through display. High-impact merchandising materials include a dress up display kit, cooler decals, and standees. Brand awareness of Dos Equis will be driven through advertisements on social, digital and e-commerce platforms to drive store traffic and incremental sales and profits for retailers.