Estrella Jalisco Mexican Import Beer

Estrella Jalisco, a refreshing, light-flavored pilsner from Guadalajara, is making its U.S. debut. The beer will available in 12-packs of 12-ounce bottles and cans, 18-packs of 12-ounce cans, and six-packs of 12-ounce bottles and 24-ounce cans. Initial markets include California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington. The U.S. launch will be supported by an integrated marketing campaign called “This is Mexicanidad,” which aims to bring Mexican traditions to life by celebrating customs of the Jalisco region of Mexico. The Spanish-language campaign will include television, print, digital, out-of-home and in-store support. Additionally, Estrella Jalisco will celebrate Mexicanidad through a series of cultural events, including concerts throughout the United States.