"Fuel Up With Dole" Summer Program
Dole and Disney are partnering up this summer for a program called "Fuel Up with Dole," which aims to help families on road trips and summer vacations have tools to create healthier meal and snacking options. As part of the program, characters from Disney's Cars 3 will be featured on nearly 400 million Dole bananas, pineapples, berries and salads in the U.S. and Canada. Other program elements are a dedicated microsite, digital interactions, and blogger and social programs. Additionally, the "Fuel Up with Dole Ultimate Family Road Trip Contest" asks families to submit their best healthy vacation photos for a chance to win one of 21 prizes, including a customized 10-day RV road trip. The "Fuel Up with Dole" initiative runs through Sept. 4. For more information, visit www.dole.com/disney.