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Game Leaf Cigars

Product is targeted to value-conscious rolled leaf segment users.

Launching March 4, Game Leaf cigars will give retailers and consumers who are “lost in the woods” a chance to “turn over a new leaf,” according to Swedish Match. Game Leaf cigars are designed to target value-conscious rolled leaf segment users and complement the Garcia y Vega 1882 brand. Game Leaf will be available in four flavors — Sweet Aromatic, Wild Berry, Natural and Cognac — with suggested retail prices of two for 99 cents and a “Save on 2” FoilFresh pouch.

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