Gilbarco Veeder-Root MediaReach
The digital marketing platform ensures forecourt ads are relevant and more likely to result in a sale.
Gilbarco Veeder-Root, a Vontier Corp. company, launched a new digital marketing platform to help retailers deliver unique, site-specific forecourt media experiences that increase in-store foot traffic and sales. MediaReach unlocks the full marketing potential of every forecourt, according to the company. The easy-to-use, rules-based platform customizes dispenser marketing content based on a wide range of factors, such as time of day, customer demographics, and real-time weather conditions. MediaReach uses those factors to create custom ad playlists for each individual station in a retailer's network.
