Gilbarco Veeder-Root Portal for Impulse

Gilbarco Veeder-Root has completed the extension of its Insite360 cloud services platform to include its countertop merchandising system, Impulse. The basket-based, suggestive-selling solution uses behind-the-scenes technology to display offers, games and surveys to the customer before, during and after checkout. It integrates seamlessly with Gilbarco's Passport point-of-sale system and store pricebook so that for each purchase made, the automated upselling feature generates displays at the checkout counter to increase basket size and overall sales, according to the company. With the extension completed, the associated interface, in combination with Insite360’s cloud connectivity, now enables convenience store owners to develop, schedule, manage and analyze promotional and interactive content at any site, or group of sites, remotely.