GP PRO Automated Sealing Machine

GP PRO, a division of Georgia-Pacific, launched a B2B product marketing campaign to build awareness of its Automated Sealing Machine, an advanced equipment solution that provides a secure, tamper-evident, spill-resistant sealed film on beverage cups. According to the company, the machine can empower operational efficiencies while elevating a store's beverage business. The "Beverage Better" marketing campaign, developed in collaboration with Springfield, Mo.-based creative agency Marlin, is intended to coincide with broadening adoption of GP PRO's technology.