Hi-Chew Packaging Redesign

The Hi-Chew candy brand introduced newly redesigned packaging across its entire product line that delivers a brighter, shinier, eye-catching look. The new wrappers emphasize fresh fruit images, an enhanced logo and a more descriptive tagline, “Sensationally Chewy Fruit Candy.” A new, larger, 14-ounce package is the first product to come from Hi-Chew’s new North Carolina production facility and boasts a prominent “Made in the USA” badge. The package contains a mix of individually wrapped pieces of Hi-Chew candy in Strawberry, Green Apple, Mango and Cherry flavors. In addition, Hi-Chew stick packages are now wrapped in a foil material that offers a unique sheen, while its peg bags have also been redesigned to feature brighter colors and more vibrant images of the fruits that are blended into Hi-Chew candy in juice form.