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Hype Energy Drinks

New lifestyle energy drink brand caters to a women's needs.

Hype Energy seeks to open the category to women and position itself as a lifestyle energy drink that caters to a woman's need to keep up with her busy day-to-day life. Along with Hype Energy MFP, the brand's classic and flagship energy drink, Hype offers low-calorie, zero-calorie and berry-flavored options: ENLITE, MFP ZERO and UP. Hype Energy Drinks contain no artificial colors or preservatives. Each 8.4-ounce slim can contains essential B vitamins and 80 milligrams of caffeine per serving.

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