I.C.E. Labs
The special refrigerated units will allow for real-time consumer testing of Talking Rain Beverage Co.'s new products.
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Talking Rain Beverage Co. unveils a new program, I.C.E. Labs. Short for "Innovate, Create and Enjoy," I.C.E. Labs refrigerators will maximize Talking Rain's ability to test products more efficiently on a smaller scale, generating consumer response over a six- to nine-month basis, according to the company. This approach will utilize a variety of store types and locations to cater to different demographics and markets, ranging from convenience stores to specialty grocers. Products that are successfully tested will be moved to larger test markets, eventually expanding to a national scale. Talking Rain is currently testing locally in the Pacific Northwest.