Intouch Insight LiaCX
Intouch Insight Ltd. launches LiaCX, a cloud-based customer experience management software that helps organizations with multiple locations create more value and drive action from their customer experience programs through its patent-pending Action Campaign technology. LiaCX is built on modern technology designed to handle big data, and is mobile-optimized. The software collects and combines data in real-time from sources such as surveys, mobile checklists, mystery shopping, operational audits, social media and call centers. It also integrates data from third-party systems like Salesforce, Oracle and SAP. All data is mapped to the customer journey, and artificial intelligence-powered features then transform the data into meaningful CX insights. Action campaigns allow LiaCX customers to create targeted campaigns, assign specific actions/tasks to employees, verify whether or not actions were completed through integrated mobile checklists and photo capture, and measure the impact of actions on specific business metrics in real-time.