Kellogg’s “Feed Your Fandom” Promotion

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Kellogg’s “Feed Your Fandom” Promotion

Football-themed sweepstakes incorporates Pringles, Cheez-It and Rice Krispies Treats brands.

College football fans have the chance to win "Season Ticket Cash" with the purchase of Cheez-It, Pringles and Rice Krispies Treats snacks through Kellogg’s “Feed Your Fandom” sweepstakes. Five grand-prize winners will receive $10,000 each in Season Ticket Cash, 15 first-prize winners will receive $1,000 each, and 200 second-prize winners will receive $50 each. The promotion is designed to draw fans in with promotional packaging and product displays to maximize the contest impact and boost sales of Pringles, Cheez-It and Rice Krispies Treats brands. For more details, go to www.KFR.com/FeedYourFandom. The college football crowd represents the largest fan base in sports with devotees across the country, according to Kellogg's.