Killer Fruit Sparkling Water
The beverages combine health-focused ingredients and vibrant branding.
Advertisement - article continues below
Advertisement
Killer Fruit Sparkling Water aims to transcend the category and engage consumers in a way that no other sparkling beverage does. The packaging features bold fruit characters, each with its own personality and a backstory leading up to its “juicy demise.” Along with vibrant branding, the beverages feature health-focused ingredients. Killer Fruit is made with 12% to 16% real fruit juice, plus prebiotics to support gut health. The product is also low in calories and free from added sugar and artificial flavors.