Lay's 2018 "Tastes of America" Varieties

Lay's is releasing the most chip flavors it's ever introduced at one time for the 2018 "Tastes of America" program, which runs July 30 through Sept. 23. Eight new regionally inspired flavors represent distinctive tastes from across the country: Cajun Spice (Central Gulf), Chile Con Queso (Texoma, Mountain, SoCal), Chesapeake Bay Crab Spice (Mid-Atlantic), Deep Dish Pizza (Heartland & Mid-America), Fried Pickles with Ranch (Midwest), New England Lobster Roll (Northeast), Pimento Cheese (Southeast), and Thai Sweet Chili (Pacific Northwest). To celebrate the flavors, the brand will embark on a Tastes of America tour where Lay's will be popping up at hometown food festivals across the country. Lay's has enlisted the help of Food Network personality Hannah Hart to make special appearances throughout the tour. In addition to the eight new regional flavors, Lay's is bringing back favorites from past programs, including Lay's Wavy West Coast Truffle Fries in the West, Lay's Ketchup in the Northeast, and Lay's Wavy Fried Green Tomato in the Southeast.