Lay's Poppables

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Lay's Poppables

Lay's, one of the marquee brands of PepsiCo's Frito-Lay division, unveiled Poppables, billed as a multidimensional, light-textured potato snack packed with flavor and fun to eat. Poppables launched at Dylan's Candy Bar in New York City earlier this month. The crispy potato bites come in White Cheddar and Sea Salt varieties. They are available nationwide in 5-ounce bags for a suggested retail price of $3.29, or 2-ounce bags for a suggested retail price of $1.69.