Marketing

Google Hires New Head of US Hispanic Effort- 5 Things He Should Do
Hispanicallyspeakingnews.com: Last week, Google made a really smart move and hired Mark Lopez to head its U.S. Hispanic efforts.
Telemundo on the Verge of an Ambitious Expansion
LatinAmericanHeraldTribune.com: Telemundo, the country’s No. 2 Spanish-language television network, is on the verge of an ambitious expansion phase to consolidate its market share in the United States and broaden its international alliances.

Everybody's Phone Company Formulates Marketing Strategies To Benefit The Fastest Growing Sector Of The Texas Population - Hispanics Account For 36% Of Texas

TheStreet.com: Everybody's Phone Company, Inc. (Pink Sheets:EVPH) announces today that advertising strategies and available pre-paid home phone service packages will target Texas' fastest growing population, Hispanics.
Hispanic buying power hits $34B in Arizona

PhoenixBusinessJournal.com: Hispanics have a national buying power of $1 trillion nationwide, and it’s estimated at $34 billion in Arizona. The state is the 7th largest for Hispanic buying power, with California the largest at $249 billion.
Cardmobili Enables Retailers to Reach Hispanic Consumers Through Spanish Mobile Loyalty Applications

PRNewswire: Cardmobili Consolidates Membership, Loyalty and Rewards Cards Directly into Consumer Mobile Phones for a more Convenient and Rewarding Shopping Experience
Sparks Targets Latin American, U.S. Hispanic Growth

Worldscreen.com: Sparks Network is eyeing further expansion into the Latin American and U.S. Hispanic markets, signing a representation and co-operation agreement with a new joint venture set up by its Madrid-based member, Zebra Produccions, and Luis Villanueva's Somos Distribution.
Mexican grocery is American success story

DesMoinesRegister.com: Find the familiar (chips and salsa), the traditional (chorizo) and the exotic (cactus) at La Tapatia's three locations.
Selling to many cultures

TheFinancialPost.com: Companies must go beyond gross demographic data in order to craft effective strategies for marketing to specific ethnic groups.
The National Society of Hispanic MBA's 2010 Conference & Career Expo Makes its Mark in Chicago

PRNewswire: 'Winds of Opportunity' resonate through the Windy City leaving a formidable impression on the thousands of student and professional attendees.
Guerrero® is the First Hispanic Brand to Partner With TerraCycle, Inc.®

PRNewswire: The famous tortillas and tostadas brand will recycle their packaging to support beneficial causes and nonprofit organizations.

Google Hires New Head of US Hispanic Effort- 5 Things He Should Do

Telemundo on the Verge of an Ambitious Expansion

Everybody's Phone Company Formulates Marketing Strategies To Benefit The Fastest Growing Sector Of The Texas Population - Hispanics Account For 36% Of Texas

Hispanic buying power hits $34B in Arizona

Cardmobili Enables Retailers to Reach Hispanic Consumers Through Spanish Mobile Loyalty Applications

Sparks Targets Latin American, U.S. Hispanic Growth

Mexican grocery is American success story

Selling to many cultures

The National Society of Hispanic MBA's 2010 Conference & Career Expo Makes its Mark in Chicago

Guerrero® is the First Hispanic Brand to Partner With TerraCycle, Inc.®