Minute Maid Sparkling
Line taps into growing popularity of flavored sparkling water and juice drinks.
Minute Maid Sparkling is a line of low-calorie sparkling juice drinks that combine 6 percent real fruit juice with sparkling water and other natural flavors. The new product addresses two aspects of today's beverage business: the growing popularity of flavored sparkling water and juice drinks, and the substantial size of the sparkling-still category, according to The Coca-Cola Co. Minute Maid Sparkling varieties include Fizzy Lemonade, Mixed Berry, Tropical Citrus and Fruit Punch. Each variety comes in a 0.5-liter, single-serve PET bottle.
