Natural American Spirit New Packaging

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Natural American Spirit New Packaging

Brand’s whole-leaf tobacco blends contain only tobacco and water.
Natural American Spirit New Pack

New packaging and advertising for Santa Fe Natural Tobacco Co.’s Natural American Spirit cigarettes will no longer describe the product as “additive-free” or “natural.” New language will be used to make adult smokers aware that the brand’s premium, whole-leaf tobacco blends contain only tobacco and water. All 14 styles of Natural American Spirit cigarettes continue to contain up to 25 percent more tobacco than other leading king-sized cigarettes, according to the company. All packaging for non-menthol styles of Natural American Spirit cigarettes will use the phrase “Tobacco Ingredients: Tobacco & Water.” The brand’s two menthol styles will use a similar disclosure.