Nestea Brand Redesign

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Nestea Brand Redesign

The Nestea iced tea brand has reinvented and modernized itself to meet growing consumer needs for authentic tea, the company announced. The new Nestea will debut nationwide in 2017 and include the first major overhaul of the brand’s visual identity in decades. The revamp will also usher in two new product lines: a fruit-flavored iced tea line, and a line of real-brewed iced tea. The fruit-flavored line is made without high-fructose corn syrup or artificial colors and flavors. It is sweetened with sugar and stevia and comes in three flavors: Lemon, Peach and Raspberry. The real brew line includes Unsweetened Black Tea, Slightly Sweet Black Tea, Slightly Sweet Black Tea & Rooibos, and Slightly Sweet USDA Organic Green Tea varieties. All new 8-ounce Nestea products have 50 calories or less.