New Bazooka Juicy Drop Flavor Experiences

Bazooka Candy Brands, a division of The Topps Co. Inc., introduced two new flavor experiences to its Juicy Drop lineup. Juicy Drop Pop Berry Melon Blitz is the most extreme sour flavor yet and enables fans to test their sour boundaries, while Apple Attack Juicy Drop Taffy also stretches flavor limits, according to the company. Apple Attack is now available in stores and Berry Melon Blitz will debut in April. Berry Melon Blitz kicks off a new line of "extreme flavors" that lets fans test their flavor limits with a “deliciously challenging” sour liquid. The unique packaging enables fans to be in control and turn up the sour as much as they would like. Both launches will be supported by an integrated marketing campaign that includes broadcast advertising starring the brand's signature spokesperson, Señor Sour, as well as digital and social media promotion.