The New Nestea
Nestea unveiled its new brand proposition aimed at enhancing its position in the ready-to-drink (RTD) tea category. Nestea’s overhaul includes reformulations and a new premium product line that were shaped entirely by consumer research. Made with real sugar and stevia extract, the new Nestea fruit-flavored teas are free of high-fructose corn syrup, artificial colors and flavors, and GMO ingredients. The product line comes in 6-packs and 23-ounce single bottles in Lemon, Peach and Raspberry varieties. The new Nestea real-brewed line includes Unsweetened Black Tea, Slightly Sweet Black Tea, Slightly Sweet Black Tea & Rooibos, and Slightly Sweet Organic Green Tea. Nestea’s new bottle is transparent with a wider mouth and easier gripability.