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Nielsen Design Navigator

Tool helps improve the in-market effectiveness of package design.

The Nielsen Design Navigator is an enablement tool that helps improve the in-market effectiveness of package design. It gives brands and designers the ability to gain consumer insights earlier, by exploring a broader range of stage design concepts and objectively assessing them based on visual standout, consumer preference and brand equity. The tool's consumer-driven analytics can help marketers identify the design routes that will have the largest brand and financial impact, according to the company. The Nielsen Design Navigator is available to Nielsen clients.

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