Oberto Trail Mix
Oberto Beef Jerky enters the trail mix category with Oberto Trail Mix, a proprietary blend of tender jerky with premium nuts, seeds, fruit and dark chocolate. Free of artificial ingredients, the first three varieties of the trail mix are: Original Beef, Spicy Sweet Beef, and Teriyaki Chicken. The introduction of Oberto Trail Mix is part of the company’s larger mission to provide more delicious, convenient and better-for-you snack products featuring the brand’s jerky, Oberto stated. The product launch will be supported through in-store merchandising and digital and social media marketing.