Peeps Delights
Chocolate-dipped marshmallow chicks aim for adult appeal.
Just Born's Peeps brand is making a push to appeal to grown-up candy consumers with Peeps Delights, a new line of chocolate-dipped marshmallow chicks. Just in time for Easter, the adult-friendly indulgent treat is available in seasonal flavors such as Coconut Marshmallow Dipped in Decadent Dark Chocolate, Orange Marshmallow Dipped in Orange Fudge, and Blueberry Marshmallow Dipped in Decadent Dark Chocolate. A digital and social marketing campaign is running on Facebook, Instagram, and the Food Network’s digital channel.
