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Simply Juice Drinks

Two new varieties, Fruit Punch and Tropical, join the line.

Two new varieties of juice drinks, Fruit Punch and Tropical, join the Simply Beverages portfolio in January in 11.5-ounce PET bottles. The launch is being supported by an integrated marketing campaign that includes television spots, social media, coupons, sampling, in-store activation and more. Fruit drinks are the second most important segment of the chilled juices/drinks single-serve category, according to The Coca-Cola Co.

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