Sionic Mobile Powered by IBM Watson Analytics

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Sionic Mobile Powered by IBM Watson Analytics

Sionic Mobile’s ION Commerce Engine (ICE) now features automated data analysis and data-driven dashboards powered by IBM Watson Analytics. The ICE mobile payments and loyalty platform combines a GeoSense beacon network with market insights, enabling operators to develop highly effective mobile marketing and loyalty campaigns to drive awareness and generate more frequent app usage. The new analytics component provides actionable data in a user-friendly environment, helping businesses identify customer spending traits, loyalty and transaction trends, as well as market and demographic data. The ICE platform supports mobile payments from any iOS or Android device and any bank-issued credit or debit card.