Snapple TEAcision 2016 Flavors
To tap into consumer interest around the 2016 presidential election, Snapple will launch two seasonal varieties in September: Red Fruit Tea and Blue Fruit Tea. Red Fruit Tea incorporates pomegranate, cherry and raspberry flavors, while Blue Fruit Tea incorporates blueberry and blackberry flavors. The limited-edition beverages are being backed by an integrated marketing campaign dubbed "TEAcision 2016," which includes pre-launch visits to cities hosting political events, like Philadelphia and St. Louis. In addition, digital creative will enable consumers to use a “Create-a-Campaign” tool to generate a customized and patriotic campaign ad; or take an online “Can-Tea-Date” quiz to discover their true flavor profile and see if they lean more toward Red Fruit or Blue Fruit. TV spots will reference the little-known Snapple Real Fact that "Astronauts can vote from space."
