Snapple TEAcision 2016 Flavors

Red Fruit and Blue Fruit teas tap into presidential election excitement.

To tap into consumer interest around the 2016 presidential election, Snapple will launch two seasonal varieties in September: Red Fruit Tea and Blue Fruit Tea. Red Fruit Tea incorporates pomegranate, cherry and raspberry flavors, while Blue Fruit Tea incorporates blueberry and blackberry flavors. The limited-edition beverages are being backed by an integrated marketing campaign dubbed "TEAcision 2016​," which includes pre-launch visits to cities hosting political events, like Philadelphia and St. Louis. In addition, digital creative will enable consumers to use a “Create-a-Campaign” tool to generate a customized and patriotic campaign ad; or take an online “Can-Tea-Date” quiz to discover their true flavor profile and see if they lean more toward Red Fruit or Blue Fruit. TV spots will reference the little-known Snapple Real Fact that "Astronauts can vote from space."

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