Véa Savory Crackers
Brand targets on-the-go, well-being-focused millennial consumers.
Véa is Mondelēz International's new wholesome savory cracker brand. The well-being snack line is designed to drive growth in the savory cracker segment. Véa was developed for the on-the-go, well-being-focused millennial consumer, according to the company. Véa crackers are baked with visible herbs, spices and other natural flavors. The recipes contain no artificial ingredients, colors, flavors or trans fats, and are non-GMO project verified. Véa crackers come in a variety of forms, including crunch bars, world crisps, and seed crackers.
