VideoMining Brand Strength Tracking & Decision Analytics Solution
VideoMining Corp.’s new Brand Strength Tracking & Decision Analytics Solution leverages its ShopperFirst platform to reveal where buying decisions are made and how the decision process differs by brand, category or shopper segment. The in-store analytics solution provides the decision mix (pre-shelf vs. at-shelf decisions) for a brand and measures how reliant a brand is on at-shelf decisions, how a brand competes in at-shelf decisions and how a brand’s decision mix differs across demographic segments. Additionally, the solution provides tracking of KPIs to improve strategic and tactical planning across a range of marketing and merchandising functions. This enables ongoing monitoring of brand stability and at-shelf win rate, benchmarking performance, tracking comparative brand performance relative to overall category performance, and performance analysis by specific shopper segments.