Wawa Offers Coffee Deal to Celebrate 60 Years
WAWA, Pa. — Wawa Inc. is inviting customers to celebrate its six decades in business with a free, any-size hot coffee at any location on April 16, also known as Wawa Day.
The retailer expects to give away nearly 1.5 million cups of coffee across its operating footprint. Its 1,000-plus stores will also be decked out in 1960s décor and feature special 60-cent promotions.
Wawa opened its first store in Folsom, Pa., on April 16, 1964. Over the course of its 60th year, the company plans to open more than 70 new convenience stores. This growth includes expanding its footprint into Alabama, Georgia and North Carolina for the first time.
"As we celebrate this momentous 60th anniversary milestone, we want to thank our customers and associates for creating the unforgettable connections that have propelled us through the years and have allowed us to continue to go beyond filling orders, to fulfilling lives every day," said Wawa CEO Chris Gheysens. "On April 16, we invite our customers to celebrate our history and our future, and toast with us as we celebrate the countless day-brightening moments that we have had together through the years."
Chainwide Wawa Day activities will include:
- Free hot coffee, chainwide: Wawa will give away close to 1.5 million free cups of any-size hot coffee for all customers, chainwide, all day in vintage cups that reflect designs through the decades.
- "Day Brightener" Recognition for customers: All 1,000-plus convenience stores across Wawa's chain will select a "Day Brightening" customer that is near and dear to the store team and present them with a special Day Brightener sash, mug and a week's worth of coffee.
- Soaring at 60 expansion announcements: This Wawa Day, the company will thank its customers for enabling it to reach this tremendous milestone and share plans for future expansion.
- Special 60-cent deals and Store décor: Stores will feature vintage décor, cups, hoagie paper and offer special tumblers for sale. Additionally, customers will enjoy special 60-cent promotions, including a special 60-cent birthday cake doughnut as well as teas, juices and lemonade.
- Celebrating the 10th Anniversary of The Wawa Foundation: In April 2014, Wawa celebrated its 50th anniversary with the launch of The Wawa Foundation, a 501(c)(3) nonprofit organization founded to encompass most of Wawa's charitable giving. Throughout the years, Wawa and The Wawa Foundation have contributed more than $160 million to causes related to health, hunger and everyday heroes.
- Presentation of $1 million in gift cards to national and local partners: Wawa and The Wawa Foundation will honor their local and national charity partners by distributing $1 million in gift cards. Partners include Special Olympics, the American Red Cross, Children's Miracle Network, the USO, JDRF, LLS and Check Out Hunger Feeding America Food Bank partners.
Pennsylvania-based Wawa operates approximately 1,000 c-stores throughout the Northeast and Florida. The retailer currently has plans to double its footprint within the next decade.