ZipLine Private Label Debit & Rewards Program

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ZipLine Private Label Debit & Rewards Program

New platform allows retailers to redirect payment fee savings into funding consumer engagement.

ZipLine, a provider of payment-powered programs to the retail industry, is launching the first combined private label debit and rewards program. The new platform enables merchants to more effectively engage consumers, inspiring loyalty and sales growth, the company stated. With a flat per-transaction fee and no interchange or discount fees, retailers can redirect payment fee savings into funding consumer engagement efforts, such as incentives and rewards. ZipLine business intelligence and analytics mechanisms help distill data to identify consumer preferences in order to serve up relevant offers and experiences.