Zumbida Mango Alcohol Beverage

MillerCoors’ Zumbida is a new alcoholic beverage inspired by traditional Mexican aguas frescas. The first flavor released, Zumbida Mango, combines a subtle sweetness and fruit flavor with a hint of carbonation and a touch of alcohol for a crisp, clean finish. The product has a 4.2-percent alcohol by volume. Zumbida Mango comes in six-packs of 12-ounce bottles and is available at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, N.M., and Denver. The launch will be driven by local marketing efforts including sampling events, out-of-home marketing in select cities, digital, social media, and public relations support.