Trendspotting at the 2025 Sweets & Snacks ExpoMultisensorial experiences and "newstalgia" took center stage. Snacking Remains Popular, Though Momentum Slows in 2025Snacking fulfills needs ranging from quick hunger fixes to indulgent cravings to wellness goals. Positioning Candy & Snacks as the 'Better-to-You' Category Brands that help consumers feel/look good right now are winning, according to Alpha-Diver's Hunter Thurman. Permissible Indulgence Takes Center Stage at 2025 Sweets & Snacks Expo Consumers want functional ingredients, multisensorial experiences and everything in between.
