Snacking Remains Popular, Though Momentum Slows in 2025Snacking fulfills needs ranging from quick hunger fixes to indulgent cravings to wellness goals. Kinder Kinderini The crunchy shortbread cookies make their U.S. debut. Confectionery Sales Topped $54B in 2024 Consumers continue to leave room in their budgets for treats despite concerns over grocery prices. Healthier Treats Take Big Bite Out of Snack Market Taste is by far the most important influence on Americans' snack purchases.
