7-Eleven CEO Details Focus on Four Strategic InitiativesThe retailer's key growth pillars will help the chain expand while remaining a channel leader that meets consumers' evolving needs. Circana Expands Media Capabilities With Pair of AcquisitionsNCSolutions and Marketing Mix Modeling will bring additional clients under the firm's advertising umbrella. Gen Z Shopping Decisions Influenced by Creator-Generated Content Twenty-one percent of the cohort trust influencers and their recommendations. Shifting Consumer Behaviors Blur the Lines Between Snacking & Meals Gen Z has the buying power to have an impact on convenience stores and the snack categories in the years ahead. Alcoholic Beverage Trends Undergo Culture Shift Consumers cite a variety of reasons to turn down alcohol in favor of mocktails and other alternatives. Convenience Stores & Building In-Store Retail Media Networks Key characteristics of the channel make it a great avenue for the growing digital solution. Eating on the Go Proves Popular Among U.S. Consumers American consumers look for both convenience and variety in their on-the-go meal options, according to NCSolutions. Four Key Advertising Factors When Speaking to Gen Z Nearly 60 percent of the cohort dislike ads interrupting their content. Consumers Turn to C-stores to Discover New Products & Brands They rely on c-stores to satisfy their sweet tooth and quench their thirst with candy and beverage purchases. Inflationary Pressures Drive Consumers to Make Purchasing Changes A new survey finds three-quarters of Americans have changed how they buy food. 1 2 3 Next Last
