Convenience Store Retailers Introduce New Menu Items

Gourmet doughnuts, city-inspired chips and seasonal coffee flavors are now available.
Sheetz gourmet doughnuts

NATIONAL REPORT — As the dog days of summer transition to the early days of autumn, convenience store operators across the country are rolling out menu additions that can be enjoyed at any meal or just as a snack.


Sheetz Inc. launched a new doughnut collection on Sept. 5. Designed to delight customers' taste buds and sweeten their day, the doughnuts are now available at all of Altoona, Pa.-based Sheetz's convenience stores across Pennsylvania, Maryland, North Carolina, Ohio, Virginia and West Virginia.

"Our team is excited to reveal this brand-new collection of doughnuts to our customers," said Lee Ann Adams, manager of bakery development for Sheetz and master baker of Sheetz's new doughnut line. "While staying true to the original charm of these classic treats, we've infused a sense of refinement, elegance, and innovation that cannot be found anywhere else. Each doughnut is made with premium ingredients and vibrant flavors, all designed to instantly satisfy and delight our customers' taste buds."

[Read more: Sheetz Adds New Distribution Center to Support Network Expansion]

Before working at Sheetz, Adams served as an associate professor of baking and pastry at The Culinary Institute of America. Her work has won multiple awards, and she is a three-time finalist and two-time team alternate on the United States Bread Baking team for the Coupe du Monde de la Boulangerie in Paris.

The new, gourmet doughnuts are handcrafted with layers of buttery, sweet European dough before being fried and glazed with sweet sugar syrup. Varieties include:

  • Peanut Butter Cup — Handcrafted layers of buttery, sweet dough topped with rich peanut butter icing, chocolate drizzle and sliced peanut butter cups
  • Cookies N Cream — Handcrafted layers of buttery, sweet dough topped with cookies and cream mixed icing, and chocolate and vanilla cream cookie sandwich pieces
  • Strawberry Shortcake — Handcrafted layers of buttery, sweet dough topped with candy strawberry icing, pink and white flavorettes and sweet strawberry clusters
  • Vanilla Galaxy — Handcrafted layers of buttery, sweet dough topped with multicolor swirls of vanilla icing and crunchy gold stars
  • Turtle Brownie — Handcrafted layers of buttery, sweet dough topped with sweet caramel icing, mixed brownie, and candied pecan pieces and crunchy gold stars
  • Coconut Chocolate — Handcrafted layers of buttery, sweet dough topped with chocolate caramel icing, toasted coconut, chocolate and shortbread pieces
  • Apple Fest Fritter — Handcrafted with both sweet and tart varieties of apples, fried and glazed with sweet sugar syrup
  • Classic Glazed — Handcrafted layers of buttery, sweet dough then fried and glazed with sweet sugar syrup

The doughnuts are shipped daily to all Sheetz locations and served fresh to customers.

Foxtrot Chicago Hot Dog Chips


Next-generation corner store and café operator Foxtrot paid homage to one of the best food cities in the country and its headquarters hometown by creating Chicago Hot Dog Chips. Each potato chip in the bag features a flavor blast of tangy mustard, sharp onion, hot sport pepper, poppy seed, briny pickle and classic fire-grilled smokiness, all in one bite.        

The eight-ounce bags are available for a limited time at Foxtrot stores.

Foxtrot operates 30 locations across Chicago, Washington, D.C., Dallas and Austin, with plans to continue expansion in existing markets this year.


Tri Star Energy subsidiary White Bison Coffee rolled out a line of seasonal coffee flavors to spice up pumpkin season. Its new Sweet Foam is a cold brew with light ice, topped with sweet foam, a pump of pumpkin and a dash of spices. Consumers can watch the foam slowly settle into the drink for a blend of light cream and mellow sweetness.

Fan-favorite pumpkin flavor is also back in four options:

  • Pumpkin Spice Latte (hot or iced)
  • Pumpkin Sweet Foam Cold Brew (iced)
  • Pumpkin Spice Frappe (coffee or cream)
  • Bonus: Pumpkin Spice Chai Cream Frappe

White Bison customers can also enjoy a dip coffee for just $1 through Nov. 20 when they purchase a waffle sandwich using their Twice Daily & White Bison Rewards. Options include the White Chicken Waffle, the Sausage, Egg, & Cheddar Waffle, and the Monte Cristo Waffle.

Headquartered in Nashville, Tenn., White Bison Coffee operates locations throughout middle Tennessee and north Alabama.