Jacksons Teams Up With Boise State Student Athletes for Third Year
BOISE, Idaho — For the third consecutive year, Jacksons Food Stores Inc. teamed up with Boise State University to act as the exclusive seller of collectible trading cards featuring student-athletes of the Broncos football team.
Each pack contains 15 cards with a one in 10 chance for a signed signature card from team standouts, including: safety Ty Benefield, wide receiver Latrell Caples, kicker Jonah Dalmas, defensive end Ahmed Hassanein, running back Ashton Jeanty, quarterback Maddux Madsen, quarterback Malachi Nelson, linebacker Marco Notarainni, safety Seyi Oladipo, offensive lineman Mason Randolph and linebacker Andrew Simpson.
There will also be a special edition Ashton Jeanty "Hei2man" trading card in select packs.
"We're humbled by the Bronco community's overwhelming excitement each year as we release their team’s trading cards," said Cory Jackson, Jacksons president. "Their response gets us excited about creating standout editions year after year with ONIT Athlete and BSU. We're pleased to feature the entire Bronco football team and we can't wait to see what the boys do on the blue this season."
The trading cards are licensed through a name, image and likeness partnership with Boise State, which has created profitable opportunities for all student-athletes representing the blue and orange.
This also isn't the first time Jacksons has sold cards on behalf of a college team. In 2022, the convenience chain partnered with the University of Washington and the University of Oregon to sell trading cards of select players from that year's football teams.
"I've always wanted to have my own trading card," said Broncos Safety Ty Benefield. "When I was a kid, my dad, who played in the Canadian Football League, had his own cards. I thought it was just the coolest thing, and for it to happen now for me, it's just an amazing feeling."
The 2024-2025 card sets are now available at Jacksons and ExtraMile locations in the Treasure Valley and retail for $12.99.
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown into a chain of more than 300 company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.