Seven Tips to Upgrade C-store Beverage ProgramsC-store retailers who are thirsty for success should consider adding one or two innovative options that tap into current consumer cravings. 7-Eleven Turns Up the Volume for New Dispensed Beverage Collaborations In partnership with Green Day, new options hit the retailer's Slurpee and coffee programs. Red Diamond Fresh-Brewed Iced Coffee The brew delivers bold, rich flavor with notes of molasses and chocolate for cold coffee customers. Foodservice Leads Casey's Through Its Latest Quarter The convenience retailer also makes progress on the other pillars of its growth strategy. Hershey's Cold Brew Mocha Latte The new beverage from Sunny Sky Products combines the taste of coffee with the flavor of real Hershey's cocoa.