Some of the observations Schober made about the store include:
- There is plenty of navigational signage.
- Employees were re-stocking items nonstop.
- "So Good It"s Gone" shelf-edge signage signifies an out-of-stock item. As merchandise is taken away, a traditional POP device (a constant-force-spring "pusher" sign) comes forward.
- The store features a shopping bag kiosk and an endcap full of Amazon-branded knickknacks.
The company is looking to bring the checkout-free concept to San Francisco and Los Angeles, as Convenience Store News previously reported.
The e-commerce giant also announced the possibility of opening as many as 3,000 Amazon Go stores by 2021. Specifically, the company is considering plans to have about 10 locations open by the end of this year; about 50 locations in major metropolitan areas in 2019; and as many as 3,000 by 2021.
Convenience Store News and Shopper Marketing are properties of EnsembleIQ.