2025 Category Excellence in Overall Partnership: Chevron ExtraMile & Mars WrigleyThe companies focused on executing new confectionery secondary display racks above ice cream bunkers, and planogram excellence via category captaincy. 2025 Category Excellence in Overall Partnership: 7-Eleven Inc. & The Hershey Co.A Super Mario Kit Kat Promotion saw king-size sales at 7-Eleven increase 22%. 2025 Category Excellence in Overall Partnership: The Spinx Co. & Swisher Through a foundation of partnership, innovation and data-driven decisions, the companies have achieved significant business results in the OTP category. 2025 Category Excellence in Exclusive Production Collaboration: 7-Eleven Inc. & The J.M. Smucker Co. The partnership combined two iconic brands: 7-Eleven's Slurpee and Hostess' Twinkie. 2025 Category Excellence in New Product Launch: Cubby's & Kellanova A buy one, get one campaign promoted the new Harvest Blend and Scorchin' Buffalo Pringles.
