Making a Splash With BeveragesConvenience retailers can profit by tapping into the latest beverage insights and ideas. Seven Tips to Upgrade C-store Beverage ProgramsC-store retailers who are thirsty for success should consider adding one or two innovative options that tap into current consumer cravings. Phorm Energy The energy drink is the first launch from a partnership between Anheuser-Busch, 1st Phorm and Dana White. How Convenience Retailers Can Navigate the Kratom Opportunity The growing category can meet consumer demand for functional beverages. Truly Pool Party Pack The collection of four hard seltzer flavors will be available throughout the summer. C-store Retailers Add New Products to Merchandising Mix New beverages and grab-and-go items launch at 7-Eleven, Maverik and On the Run.