Fuels

Overall results of the U.S. loyalty market are mixed.

A new tagline supports company's core mission.

Retailer expands alternative fuel offerings to Chicago and Houston regions.

Discount fuel available at five sites for two weeks.

Five million members earn discounts nationwide.

It will focus on its unbranded fuel supply and trading segment.

Rewards for everyday purchases can earn free fuel.

However, consumer optimism is still at a high level.