Industry News & Trends

A $5 Meal Deal activation grew total confection and packaged beverage category sales during the promotion.

The companies leveraged insights and consumer decision tree work to remerchandise the confectionery aisle by brand and pack.

Following in-depth planogram development ses­sions, EG America experienced a 12% lift in impacted categories over the previous year.

Casey's packaged bakery category grew in dollars per store per week, units per store per week and trips thanks to a joint planogram rebuild.

The companies collaborated to achieve best-in-class meat snack planograms, using an unbiased process.

The launch of Snickers Pecan at Circle K stores has driven high incremental sales and contributed sig­nificantly to category growth.

The introduction of Al Capone Wraps at CEFCO stores led to larger basket sizes and increased overall promotional engagement.

Chicken and Waffle RollerBites was the best limited-time offer to launch in EG America's history with Home Market Foods.