Mrs. Freshley’s Brand Redesign

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Mrs. Freshley’s Brand Redesign

This spring, Mrs. Freshley’s flaunts a new look with redesigned packaging that features a contemporary logo and new tagline, “Make life sweeter!” The packaging update highlights Mrs. Freshley’s sweet treats through vivid colors and easy-to-read product descriptions, according to the company. Each multipack box features product images that come alive on-pack, while the brand's cellophane-wrapped, single-serve packs showcase the products inside through a clear window. Mrs. Freshley’s new logo is bright and bold, with red, white and gold tones to complement the large, eye-catching font.