Powerade Lemonade
Its April launch will drive sports drink sales during the warmer months.
In response to sports drink consumers' love of variety and the flavor of lemonade, a new, limited-edition, 32-ounce Powerade Lemonade will launch in April. This beverage will be exclusive to convenience, drug and value stores. Supported by in-store merchandising toolkits and integrated into the Powerade summer 2015 program, Powerade Lemonade will arrive just in time to drive store traffic and sports drink volume during the warmer months.
