WannLynx Marketing Solution

WannLynx, in partnership with Invenco Group, has developed a secure way to use credit card payment data to provide transactional engagement at the pump. By leveraging the open platform of Invenco's self-service payment terminals, WannLynx uses tokenization to securely gather smart data from card-based transactions. The artificial intelligence and machine learning embedded into WannLynx’s architecture then enables hyper-local marketing to target customers’ preferences. WannLynx can deliver interactive messages to the touchscreen on an Invenco Outdoor Payment Terminal to increase loyalty and improve customer engagement. The solution delivers a unique user experience to individual customers as they identify themselves via intelligent payment terminals while fueling, according to the company.