Trendspotting at the 2025 Sweets & Snacks ExpoMultisensorial experiences and "newstalgia" took center stage. Reese's Filled PretzelsThe mashup of crunchy, salty pretzels with peanut butter on the inside comes in three sizes. People on the Move: Casey's, The Hershey Co. & Parkland ClearDemand, NACS, WorkJam and others also announce personnel news. FULFIL Protein Innovations Protein Bites and several protein bars join the brand's product portfolio. Reese's PB&J Big Cups Available for a limited time, they come in two classic flavor combinations. The Hershey Co. to Expand Portfolio With LesserEvil Deal The acquisition will extend Hershey's offerings into new categories and forms to reach new consumers and snacking occasions. 2025 Category Excellence in Overall Partnership: 7-Eleven Inc. & The Hershey Co. A Super Mario Kit Kat Promotion saw king-size sales at 7-Eleven increase 22%. 2025 Category Excellence in Promotion: EG America & The Hershey Co. A $5 Meal Deal activation grew total confection and packaged beverage category sales during the promotion. Hershey's Cold Brew Mocha Latte The new beverage from Sunny Sky Products combines the taste of coffee with the flavor of real Hershey's cocoa. The Hershey Co. Lays Out CEO Succession Plan CEO Michele Buck will retire June 30, 2026 after two decades at the company. 1 2 3 4 5 Next Last
