Get to Know Generation AlphaBy 2029, this cohort's spending power is projected to reach $5.5 trillion. The Magnitude of Mobile Younger c-store customers demand mobile ordering, mobile payment and mobile deals. Room for Improvement As you set your 2025 strategy, consider these c-store shopper insights. A Bump in the Road Electric vehicle ownership declines among convenience store shoppers. DEI Efforts Face Headwinds Among U.S. Employees Pew Research: Workers are now somewhat more likely to say that focusing on increasing DEI at their organizations is mainly a bad thing compared to February 2023. Grubhub Reveals Top C-store Purchases of 2024 The annual report offers a deep dive into customer ordering trends and behaviors. Consumers Savor the Holiday Season With Chocolate More than 60% of adults allow themselves more treats during the holiday season than at other times of the year. Sustainability & Sustenance How much do c-store shoppers care about their health and the health of the planet? The Health of CBD Increasing awareness and appeal could improve the category's wellbeing. Consumer Wellness Shift Adds Up to $600B-Plus Food & Beverage Opportunity Thirty-five percent of consumers view food as an important tool for managing stress and improving mood. 1 2 3 4 Next Last
